January 2006 MediSpa Consulting, LLC. E-Newsletter
MediSpa Consulting, LLC.
e-Newsletter
Happy
New Year - 2006
The
January 2006 MediSpa e
Newsletter is packed with educational articles and links
to helpful online resources. Featured Articles this month
include contributions from the following companies:
If you have
specific questions regarding MediSpa's and would like to speak
to a professional consultant for free please give us
a call at 516 695 9939 or send us an e-mail us at
info@medispaconsulting.com
Running
a successful practice means not only being a great physician
but also being skilled in sales and marketing. While there is
growing interest in cosmetic treatments, competition is growing
too. Your ability to attract the right people to your practice
and make them feel confident in your services is an ongoing
process that must be repeated day after day. As
you consider the sales and marketing strategies that are right
for you, it will be helpful to breakdown your initiatives into
the following categories – as this will help you focus your
efforts and more easily measure their impact on your practice:
Optimizing
your close ratio
from new patients or initial consulting sessions
Optimizing
additional treatments and referrals from existing patients
Conducting
and evaluating new marketing activities to attract
new patients
Understanding
your exisitng patient base
Understanding
your Competition
Evaluating
your staff's ability to effectively communicate with patients
Understanding
these valuable insights into MediSpa sales and marketing’s
best – practices is absolutely critical to the
success of your marketing plan, however one must remember
that marketing is not an exact science. Variables such as
your location, population demographics, attitudes, competition
and budgets, all influence the optimal plan for any given
practice. Thus, the right plan for your practice is unique,
and will only be attained by trying different activities and
evaluating the performance of those activities against your
goal.
To obtain a
copy of the complete article entitled "How to Market Your
MediSpa Business and Grow Your Practice" send us an e-mail
at info@medispaconsulting.com.
Article
2:Software
for your MediSpa Needs
Save
Time, Save Money, Improve Patient Service
Orchid
Medical Spa Software is an easy-to-use
program designed especially for businesses that offer outpatient
cosmetic procedures such as laser hair removal, Botox, facials,
etc.Orchid Medical
Spa software allows you to track services, schedule appointments,
and sell products. Orchid Medical Spa Software acts
as a register, credit card system, appointment book, point-of-sale,
payroll system, gift card manager, reporting program, and
more. Internet access is not required to use Orchid
Medical Spa Software.
Orchid
Medical Spa Software can help your business save time, money
and improve patient service.
We even offer onsite training, installation, network setup, and computers through CompUSA.You can call Sandra Krantz at 248-526-4402 or email her at Sandra_Krantz@compusa.com for more details.
Article 3: Breakthrough in Post Procedure Healing Time
Following up on the success of CATRIX bovine cartilage powder in accelerating the healing of wounds, Lescarden Inc is now introducing CATRIX 10 Ointment, a professional strength topical application of 10% CATRIX in a petroleum base that addresses a variety of skin problems, in particular the redness and discomfort that can occur from certain cosmetic procedures. CATRIX 10 Ointment is also a very effective therapy for other skin problems such as small open wounds, abrasions, burns, pressure sores and psoriasis. Catrix 10 Ointment contains the same bovine cartilage complex that is FDA approved as a wound dressing for skin ulcers, burns and sores.
Cosmetic procedures such as laser re-surfacing, chemical peels, laser hair removal and pulsed light treatments can often result in patients with skin that is irritated, swollen and red. CATRIX 10 Ointment has a proven record of quickly alleviating these problems while expediting the skin's natural healing process. The result is a patient that experiences less discomfort post procedure, and recovers faster to realize the desired cosmetic benefits of the treatment. For more information on Catrix 10 Ointment contact Jacqueline Enright at jenright@catrix.com.
Running
a successful practice means not only being a great physician
but also being skilled in sales and marketing. While there is
growing interest in cosmetic treatments, competition is growing
too. Your ability to attract the right people to your practice
and make them feel confident in your services is an ongoing
process that must be repeated day after day. 
